Daria Svidetska · LSK test task

LSK Solutions · Creative Marketing Specialist · test task

Daria Svidetska

October 2026

↓ Download the slides · PDF↓ Full briefs · PDF

Task 01 · TikTok UGCKeep it between usTask 02 · Meta adsThe 9-woman workout collageTask 03 · Meta adsThe clickTask 04 · Brief for the UGC creatorCreator brief: the click

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Task 01TikTok UGC

Keep it between us

Anonymous-first dating, where you chat first and photos unlock only if both people agree.

TikTokUGC, 9:16About 24 sBurned-in captionsMen 25+
Selfie close-up at a home desk, evening lamp light. He leans in, finger to lips.
Anonymous dating app…?

Keep it between us.

Download Magnet

Task 01Magnet

The brief in short

Client
Magnet, a dating app (magnetapp.co)
Deliverable
TikTok vertical UGC video (9:16), burned-in captions throughout
Length
About 24 seconds
Audience
Male 25+ · Tier-1 English-speaking (US, UK, CA, AU) and EU (Nordics, NL, IE)
Angle
Anonymous-first dating, where you chat first and photos unlock only if both people agree.
Creator
Casual man, 25–45, who should feel like the average viewer: relaxed and a little conspiratorial.
Wardrobe
Echoes the avatar (a teal polo). No logos, no busy patterns.

Not allowed by the client

  • Focus on body parts
  • Exaggerated claims ("you WILL find your love")
  • A portfolio of women: the model must talk
  • Emotional instability (feeling lonely)

Task 01Magnet

The ad · about 24 s

Selfie close-up at a home desk, evening lamp light. He leans in, finger to lips.
Anonymous dating app…?
0:00–0:03Hook · the whisperSelfie close-up: he leans in, finger to lips, and whispers.Delivery tipThe whisper should feel intriguing and playful, not creepy.
He sits back and makes a quick swipe gesture on his phone, still talking to camera, with eye contact.
tell me I'm not the only one who hates choosing a photo…
0:03–0:08The frustrationHe sits back and mimes a quick swipe on his phone, eye contact with the camera.Delivery tipNatural and imperfect is better than scripted-sounding.
His cartoon avatar, same whisper pose, flashes for one second as the transition into the app.
Most dating apps make you swipe based on a photo…
0:08–0:21 · 1/4The photo problemA 1-second flash of his cartoon avatar, then the screen recording starts.Delivery tipSay the first sentence quickly, with a swipe gesture.
Screen recording: the avatar / profile.
you make an avatar instead
App screen
0:08–0:21 · 2/4Make an avatarReal app footage: creating the avatar.Delivery tipSlow down on "make an avatar": it's a selling point.
Screen recording: interests, then match and conversation.
pick your interests, and just chat
App screen
0:08–0:21 · 3/4Pick interests, chatReal app footage: pick 3 interests, open a chat.Delivery tipSlow down on "just chat".
The chat interface. "Do you look just like your avatar?" "Maybe… you wanna see?" Below: Pass or Bump.
Unlock photos only when you both agree
Mock-up
0:08–0:21 · 4/4Photos only if you both agreeThe chat, the Bump button and the photo unlock.Delivery tipSlow down on "both agree".

Keep it between us.

Download Magnet
0:21–0:24CTA · whisper againBack to the selfie, close-up, pointing down.Delivery tipCurious and a little playful, like telling a friend about something you discovered. Not salesy.

Task 01Magnet

Why it will convert

  1. Capitalizes on proven search intent: "anonymous app".
  2. Directly addresses audience pain points. In 24 seconds the video names a familiar frustration (choosing a photo, judging, and being judged on one photo) and shows the fix in real app footage.
  3. The whisper hook interrupts the scroll and matches the "anonymous app" search intent. The avatar sets Magnet apart from standard swipe apps.
Read the full brief

The hook

0–3 s
The whisperHe leans in, finger to lips: "Anonymous dating app…?"

TikTok · @wordsatwork

The whisper as a hook

Task 02Meta ads

The 9-woman workout collage

One screen, nine different women, nine different workouts, and a single answer to "which one do I do?": Harna plans for you.

Meta ads: Facebook + InstagramMotion graphics + app UI25 s, 15 s, 6 sSound-off firstApp installsWomen 25+, core 30–50
All nine tiles play at once, slightly out of sync, with small labels: 2×15, 45 min, 10k steps.
Endless workouts online.

Your plan, picked for you.

Download Harna

Task 02Harna

The brief in short

Client
Harna, a fitness app for women
Deliverable
Meta video (Facebook + Instagram): motion graphics over real app screens, made to work with the sound off
Length
25 s master, plus 15 s and 6 s cuts
Audience
Women 25+, core 30–50 · Tier-1 English-speaking (US, UK, Canada, Australia, Ireland)
Angle
She isn't lazy, she's overwhelmed by options. The grid shows the overload, then Harna cuts through it.
Goal
App installs that turn into subscriptions

Not allowed by the client

  • Exaggerated weight-loss claims or timelines
  • Body shaming, unhealthy habits, extreme dieting
  • Extreme transformations or unsafe form
  • Unverified medical or hormonal claims

Task 02Harna

The ad · 25 s

All nine tiles play at once, slightly out of sync, with small labels: 2×15, 45 min, 10k steps.
Endless workouts online.
0:00Nine workouts at onceA 3×3 grid of nine real clips, slightly out of sync. Small labels: 2×15, 45 min, 10k steps.
The same nine tiles: the labels pile up and the grid shakes a little.
Which one am I supposed to do?
0:02Which one?The labels pile up and the grid shakes a little. The caption sits in the middle band.
Each tile flickers one label: workouts / diets / programs. A soft "too many" feel.
Too many workouts. Too many plans.
0:04Too many plansEach tile flickers one word: workouts, diets, programs. A soft tick on each.
The grid snaps into line. Eight tiles dim and the center tile lights up: in the final grid that's tile 1, a woman around 40 in a wall sit. Harna logo above her.
Harna plans for you.
0:07Harna picks oneThe grid snaps into line, eight tiles dim, the centre one lights up. One soft click.
Day chips Mon, Tue, Wed appear under the lit home tiles (wall sit, leg lifts, chair yoga). The rest of the grid stays dim.
Different workout every day.
0:11A different one each dayDay chips Mon to Sat appear under the home tiles; Sunday says Rest.
The app card slides up over the grid: today's workout, already picked, and a different one each day. The headline is Harna's own App Store line.App screen
0:14Today's workout, already pickedReal screen recording from a demo account: today's workout, its length and equipment.
Rounded cards, one at a time: the week plan, the guided player, the progress chart.
Wall Pilates • Low-impact • Little or no equipment
App screen
0:18The guided playerScreen recording, one card at a time: the week plan, the guided player, the progress chart.

Your plan, picked for you.

Download Harna
0:22End cardHarna logo, "Your plan, picked for you." and the Download button. 3 seconds.

Task 02Harna

Why it will convert

Her problem is choosing, so the grid shows that overload in one frame and then Harna takes the decision away: one workout, already picked for today. The proof is the real app screen with today's workout chosen for her, so she sees exactly what she gets before she taps, and there's no body promise she has to believe. If the store page or quiz repeats the same idea, a plan picked for her, the women who install are the ones who want what the app actually does, and those are the installs most likely to turn into subscriptions.

Read the full brief

Three hooks to test

H1
The questionNine tiles at once: "Which one am I supposed to do?"
H2
The 40 minutesA timer counts up to 40:00 while she's still choosing.
H3
The labelsEvery tile flashes a question: Pilates? HIIT? Yoga?

Meta Ad Library · BetterMe

The 3×3 grid that stops the scroll

Task 03Meta ads

The click

UGC: real hands, a real driveway, filmed on a phone. Parts in a circle, a click on every beat, two people clicking at once.

Meta ads: Facebook + InstagramUGC, filmed on a phone18.5 s + 15 s cutApp installsMen 30+ · UK + Tier-1 EU

Reference: www.facebook.com/ads/library/?id=889005572823167

Top-down, handheld, over the open bonnet: gloved hands of three friends in a circle, each holding a different part: a wiper blade, a spark plug, a bulb, an air filter, a brake pad.
The reference shotRef ↗

Add your car.
Find the parts for it.

Install now

Task 03AUTODOC

The brief in short

Client
AUTODOC, a car parts app with 2.5 million+ parts
Deliverable
Meta video (Facebook + Instagram Reels, Stories, Feed): UGC filmed on a phone, hands only, no voice, no on-screen text
Length
18.5 s, like the reference, plus a 15 s cut
Audience
Men 30+ who look after their own car · the UK and Tier-1 EU (Germany, the Netherlands…), in English
Angle
The reference's format with car parts: a satisfying click on every beat, shot on a real driveway.
Goal
App installs, then the first purchase
Sound
Not Like Us Mashup 2025 · Prod.Lipoboyy, licence to clear before launch

Not allowed by the client

  • Unverified "cheapest prices" claims
  • Unsafe driving
  • Illegal car modifications
  • Dangerous DIY repairs

Task 03AUTODOC

The ad · 18.5 s, shot for shot

Top-down, handheld, over the open bonnet: gloved hands of three friends in a circle, each holding a different part: a wiper blade, a spark plug, a bulb, an air filter, a brake pad.
The reference shotRef ↗
0.0 sThe circle of handsFrom above: gloved hands in a circle, each with a different car part.Creator tipHold the parts still for a beat, then move them all at once.
Macro, handheld: a gloved thumb clips the new wiper blade onto the arm. Click.
The reference shotRef ↗
1.0 sThe wiper clickMacro: the new wiper blade clips onto the arm.Creator tipSlow the click down: the second before the snap is what people watch.
Macro: the bulb holder twists and locks into the rear light. Click.
The reference shotRef ↗
2.5 sThe bulb clickMacro: the bulb holder twists into the rear light and locks.Creator tipPhone 15–25 cm away, focus locked.
The use, like the bottle in the reference: the rear light comes on.
The reference shotRef ↗
4.0 sThe light comes onThe use, like their bottle: the rear light comes on.Creator tipLights on with the engine off.
The range, like the reference's wall of keychains: he adds his car in the app and the parts for it scroll past; his thumb taps one.His phoneThe reference shotRef ↗
5.5 sHis car, its partsThe range, like their wall: he adds his car, its parts scroll past, a tap.Creator tipDo Not Disturb on. Scroll slowly, then fast.
Dark macros on a black cloth: a brake disc turning in a gloved hand, the thread of a spark plug, the pleats of an air filter.
The reference shotRef ↗
8.0 sDark close-upsOn a black cloth: a brake disc turning, a spark plug, a filter.Creator tipTurn each part slowly, one torch from the side.
Two pairs of hands, like the reference's finale: he and a friend clip both wiper blades on at the same time, one on each side of the windscreen.
The reference shotRef ↗
13.5 sTwo clicks at onceThe finale: two people clip both wiper blades on at once.Creator tipCount down out loud, so the two clicks land together. We cut your voice.

Add your car.
Find the parts for it.

Install now
16.5 sBlack end cardBlack card: AUTODOC logo, "Add your car. Find the parts for it."

Task 03AUTODOC

Why it will convert

The reference has kept this exact format live since October 2024 and re-cut it about 26 times, which suggests it pays, and car parts have the same satisfying click, so we keep the format and change the objects. Shot as UGC on a real driveway, with a real driver's hands and his own car, it looks like a post from someone who enjoys doing his own jobs, not like a parts catalogue, and with no words it runs the same in the UK and in every Tier-1 EU market. The app sits in the one beat where the reference shows its range (his car added, the parts for it on screen), and the copy gives the reasons to install: a video for every job, and app prices lower than on the website.

Read the full brief

Three hooks to test

A
The circleThe reference's own opening, with car parts.
B
The clickStraight in on the wiper clip.
C
The garage quoteHis invoice line for a small job, then the click.

Task 04Brief for the UGC creator

Creator brief: the click

The brief the creator gets for the Task 3 ad. He films car parts on his phone, in his hands, on his own driveway.

1 · Who we're looking for

  • A man aged 30–45 in the UK or Tier-1 EU who already does small jobs on his own car
  • An everyday car, like a VW Golf or a Ford Focus. Not modified
  • A phone that films sharp close-ups (macro mode)
  • Two friends who can lend their hands for two shots

Not for this one: professional mechanics, modified cars, anyone who has posted for another car parts shop in the last 3 months.

Task 04AUTODOC

2 · What to do, step by step

  1. Order in the app, recording your screenAdd your car, scroll its parts, tap to add. Wiper blades and a rear bulb, plus a spark plug, an air filter and brake pads for the close-ups.
  2. Watch the reference adYour video follows it shot for shot.
  3. Film the circle of handsWith your two friends, from above, over the open bonnet.
  4. Film the two clicksThe wiper blade, then the bulb, 3–5 takes each. Then the light coming on.
  5. Film the close-upsOn a black cloth: each part turning slowly in your hand, and the maker's name.
  6. Film the finaleYou and a friend clip both wiper blades on at the same time.
  7. Send everything within 5 daysThe sounds too, with the signed release forms, through our folder link.

Task 04AUTODOC

3 · What to film

From above, over the open bonnet: your gloved hands and your friends' hands in a circle, each holding a different part.
THE CIRCLE OF HANDS
The reference shotRef ↗
Shot 1 · the hookThe circle of handsFrom above, over the open bonnet: your gloved hands and your friends' hands in a circle, each holding a different part.Creator tipHold still for a beat, then all move at once.
Phone 15–25 cm away. Your gloved thumb clips the new wiper blade onto the arm.
THE WIPER CLICK
The reference shotRef ↗
Shot 2The wiper clickPhone 15–25 cm away. Your gloved thumb clips the new wiper blade onto the arm.Creator tipSlow down: the second before the click is what people watch.
Close up: twist the bulb holder into the rear light until it locks.
THE BULB CLICK
The reference shotRef ↗
Shot 3The bulb clickClose up: twist the bulb holder into the rear light until it locks.Creator tipFocus locked before you start.
From outside, low and close: the rear light comes on.
THE LIGHT COMES ON
The reference shotRef ↗
Shot 4The light comes onFrom outside, low and close: the rear light comes on.Creator tipLights on with the engine off.
Add your car, scroll the parts for it slowly, then fast, and tap one.
SCREEN RECORDING
Your phoneThe reference shotRef ↗
Your phone screenYour phone screenAdd your car, scroll the parts for it slowly, then fast, and tap one.Creator tipDo Not Disturb on, so nothing pops up.
On a black cloth: turn each part slowly in your gloved hand. Then the maker's name, very close.
THE CLOSE-UPS
The reference shotRef ↗
Shot 5The close-upsOn a black cloth: turn each part slowly in your gloved hand. Then the maker's name, very close.Creator tipOne torch from the side, no other light.
The open AUTODOC box on the bonnet, parts in a row. Then, outside, hold a new wiper blade up against the sky.
THE BOX AND THE SKY
The reference shotRef ↗
Shot 6The box and the skyThe open AUTODOC box on the bonnet, parts in a row. Then, outside, hold a new wiper blade up against the sky.Creator tipDaylight. A cloudy day is perfect.
You and a friend clip both wiper blades on at the same time, one on each side of the windscreen.
TWO CLICKS AT ONCE
The reference shotRef ↗
Shot 7 · the finaleTwo clicks at onceYou and a friend clip both wiper blades on at the same time, one on each side of the windscreen.Creator tipCount down out loud so the clicks land together. We cut your voice.

Task 04AUTODOC

4 · Wear, place, and what never to do

Wear

  • Black nitrile gloves in every shot
  • A plain dark long-sleeved top, no logos
  • No watch, rings or bracelets

Where

  • Your driveway or an open garage, in daylight
  • The car parked, engine off
  • A plain background: no road, no house numbers

Never

  • The engine running, or driving
  • Fitting anything but the wipers and the bulb
  • An LED bulb where a normal one was
  • "Cheapest", "guaranteed to fit", "anyone can do this"
  • Other shops' logos, or music

Watch these first

Meta Ad Library · Katana Kult

The ad you're copying, shot for shot

Read the full brief

LSK Solutions · Creative Marketing Specialist · test task

The full briefs

Script, storyboard, production notes, policy check and testing plan, task by task.

Task 01 · TikTok UGCKeep it between usTask 02 · Meta adsThe 9-woman workout collageTask 03 · Meta adsThe clickTask 04 · Brief for the UGC creatorCreator brief: the click

Full briefs · PDFThese slides · PDFAll briefs, one page

Online: www.dariasvidetska.link/lsk